It goes without saying that the domestic box office is struggling. That said, it feels that we are trying to find different ways of framing that story every week.
At the end of the day, it’s a win to report any numbers at all considering the circumstances — especially for the specialty box office space where many titles are going straight to digital or debuting in a virtual cinema.
That particular data is never readily available so all we have are the estimates for films that brave the pandemic and hit physical theaters across the country.
With many states issuing closures and lockdowns during the third wave of COVID, the specialty space is almost a ghost town with the exception of some holdovers that are fueling the tank with what they.
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