UTA Signs Harlem's Apollo Theater for Representation
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hollywoodreporter.comHarlem's legendary Apollo Theater is set for a cross-platform close-up after signing for representation of its IP in all areas with UTA.
Long known as a gathering place for New York City's African-American community, including during its famed amateur night, the Apollo adapted Ta-Nehisi Coates' Between the World and Me memoir as a stage play before a TV special was produced for HBO.
UTA plans to expand the Apollo's IP across TV, film, podcasts, publishing and events as it looks to underscore the Harlem institution's cultural influence. “I look forward to working with UTA to amplify the Apollo’s influence and the artists we champion, while introducing the non-profit theater’s mission and programming to an even broader audience," Apollo.
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