UTA Set to Boost Banijay’s Branded Content Arm

variety.com:

Naman Ramachandran United Talent Agency (UTA) has signed content creator Banijay Entertainment. The agency will serve as marketing consultant and talent representative for Banijay Branded Entertainment (BBE), the group’s specialized division focused on brand-funded content.

BBE, launched in November 2023, aims to capitalize on Banijay’s global production expertise to deliver content solutions for marketers.

The unit works with advertising firms, media companies and directly with brands to complement traditional marketing strategies.

UTA’s role will be to introduce BBE to brands, promote brand-funded entertainment and showcase its importance in marketing strategies.