UTA’s Entertainment Marketing Group Expands Into Atlanta With First Senior Hire (EXCLUSIVE)
variety.comRebecca Rubin Film and Media Reporter Lauren Probyn Aouad has joined UTA as a marketing executive, marking the company’s first senior hire in its newly opened Atlanta division.
As an executive, Aouad will be responsible for growing the division’s presence within the community and developing new partnerships with brands at the intersection of entertainment and advertising.
She will report to Julian Jacobs and David Anderson, UTA partners and co-heads of the entertainment and culture Marketing division.
She will work closely with Steve Cohen, partner and co-head of UTA’s Atlanta office. “We’re excited to welcome Lauren to our team,” said Anderson, “Our group has expanded substantially over the past few years, both domestically and globally, and we look forward to having her help us grow the business.” Prior to UTA, Aouad served as VP of growth marketing at Fan Controlled Sports + Entertainment, where she spearheaded brand marketing, public relations and digital media strategy.
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