Univision’s KMEX Marks 60 Years On Air in L.A.: ‘We Have a Connection to the Community Unlike Any Other Broadcast Entity’

variety.com:

Cynthia Littleton Business Editor A Los Angeles broadcasting pioneer is set to reach its 60th on-air anniversary this week, a milestone sparked by technological innovation in an earlier era of television.

And it comes as Univision’s KMEX-TV and other local TV stations are under increasing pressure to reinvent themselves for a new era that brings new expectations from its core audience.

KMEX-TV, now known as Univision Los Angeles and owned by TelevisaUnivision, signed on the air as channel 34 at 3 p.m. PT on Saturday, Sept.

29, 1962, becoming the first Spanish-language TV station to serve the region. Over six decades and counting, KMEX-TV has become a beloved lifeline and trusted source of news, sports, entertainment and public-service information for Spanish-speaking viewers.