Refresh for chart and more analysis If there’s one weekend at the box office that studios and exhibitors typically have had no thanks for, it’s the post Thanksgiving period, typically the first weekend in December, when business drops by as much as 50%.Last year the Black Friday weekend went from $180.9M led by Frozen 2 to $90.3M during the first frame of December, and let me tell ya somethin’, studios and exhibition are hungering for those types of tickets sales right now.Universal remains the only major studio pumping out wide releases to those remaining movie theaters which aren’t being smashed down by lockdowns (like in California — God knows when we’ll be able to go to the movies again).
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