UFC & WWE Parent TKO Group Invests In EverPass Media, A Distributor Of NFL Sunday Ticket And Other Sports Properties To Commercial Businesses
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deadline.comUFC and WWE parent TKO Group Holdings has made an investment in EverPass Media, a distributor of live sports and entertainment programming to commercial businesses.
Along with the investment, TKO President and COO Mark Shapiro is joining the EverPass board of directors. The board also includes reps from other backers RedBird Capital and 32 Equity, the investment arm of the NFL.
Accompanying the TKO/Shapiro announcement was news of Ever Pass acquiring UPshow, an on-premise entertainment and performance marketing platform.
As part of the integration of UPshow into EverPass, businesses will now have the option to stream NFL Sunday Ticket for the first time starting with the upcoming 2024 NFL season.
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