Daniel Holloway Executive Editor, TVAmerican viewers have long had deep appetites for TV shows imported from overseas — so long as the characters in those shows spoke British-accented English.But with a crush of new streaming services in need of content and American attitudes toward subtitles warming, the market for so-called “tape sales” of local-language programming from abroad has grown more robust than ever.“There’s no question, I think that streaming in general has made U.S.
audiences not only more open, but more eager to check out local-language shows from abroad,” says Casey Bloys, chief content officer, HBO and HBO Max.More than five years ago, a typical tape sale to a U.S.
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