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U.K. Campaign Looks to Reassure Cinema Audiences on COVID-19 Safeguards

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variety.com

Naman Ramachandran A new campaign is looking to reassure U.K. audiences about the COVID-19 safeguards set to roll out at cinemas across the country.Commissioned by the U.K.

Cinema Association, a pair of infomercials explain social distancing, hygiene and other protective measures that will be taken to protect cinema workers and audiences during the pandemic.

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