Brian Steinberg Senior TV EditorTV used to be about shows. Now, based on many of the industry’s glitzy upfront presentations that took place this week, it’s all about algorithms.At show after show, NBCUniversal, Disney, Fox, Paramount, Univision and The CW spent time hawking new scripted comedies and dramas; unscripted series; lots of sports; and even movies.
But in many cases, the availability of the categories seemed more important than the programing that filled them. How many standout series can you name from any specific network this year?There’s a reason why the networks have made such a shift.
As TV’s once gigantic time-and-date audiences splinter among dozens of new-tech viewing opportunities, the crowds that watch shows at any one moment have gotten smaller.
That forces Madison Avenue to stitch together groups of consumers a little at a time — a Hulu binge here, a 10 p.m. watch there.
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