Brian Steinberg Senior TV Editor“Good Morning America” opened its broadcast Thursday with some of its top correspondents far from the show’s studio in New York’s Times Square.
The ABC morning program is hoping to put similar distance between itself and one of its main competitors.As “GMA” launched, viewers were told the show was coming to them live “from Times Square, Kyiv, Ukraine, and London.” The references were to Robin Roberts, who had just completed an interview with Olena Zelenska, Ukraine’s First Lady, and to Amy Robach and T.J.
Holmes, the “GMA 3” co anchors who have been leading the show’s coverage of the Queen’s Jubilee in London. ABC secured some exclusive rights to cover the proceedings for U.S.
media. Getting anchors and correspondents out to cover events live and on the ground, is, in the view of the show’s executive producer, helping to create a meaningful shift in viewership in TV’s never-ending struggle for morning-news audiences.
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