Fox Corporation is restructuring its digital operations by forming the Tubi Media Group as Farhad Massoudi, founder and CEO of the Fox-owned free, AVOD platform Tubi, is leaving the company.
The Tubi Media Group will be led by Fox Corp. CTO and President of Digital Paul Cheesbrough, who has been named CEO of the unit which will sit alongside sports, news, entertainment and TV stations.
The new division will have three lines of business: Tubi Streaming, which will house Fox’s current AVOD business; AdRise, a large scale video advertising network that incorporates all of Fox’s video inventory (including Tubi, Fox Sports, Fox Entertainment, Fox News, TV Stations and more); and Fox Digital Platforms Group, which contains Blockchain Creative Labs, and Credible as well as the platform services that cater to Fox’s sports, news and entertainment products and services.
AdRise is named after the original ad network Massoudi launched before creating Tubi as a content business on the front of it.
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