‘Trolls World Tour’: Universal Reports Record Digital Weekend; 10x Higher Than ‘Jurassic World: Fallen Kingdom’ Opening Day
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deadline.comBy Anthony D'Alessandro Editorial Director/Box Office Editor Universal is still collecting data when it comes to their digital rental release of Dreamworks Animation’s Trolls World Tour this past weekend, but it’s believed to be a record weekend and opening day digital rental.
Here’s the benchmarks indicating so, even though retailers will provide full dollars amounts in a weekly flash report down the road.
Trolls World Tour did 10x than of Universal’s previous digital opening day champ, Jurassic World: Fallen Kingdom, which according to home entertainment sources did around $2M-3M stateside on day one.
Avengers: Endgame per sources had a first digital domestic rental week of $30M in flash reports, and the extrapolation off first day
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