‘Traitors,’ ‘Family Man 3’ on the Slate as Prime Video India Content Chief Details Franchise Expansion and New Originals: ‘A Business of Creative Gut Instinct’ (EXCLUSIVE)

variety.com:

Naman Ramachandran With the global hit reality format “The Traitors” set for an Indian adaptation hosted by Karan Johar and the highly anticipated third season of “The Family Man” in the works, Prime Video India is doubling down on both international formats and homegrown hit franchises.

In an exclusive interview with Variety, Nikhil Madhok, head of Indian originals at Prime Video and Amazon MGM Studios, revealed the streamer’s ambitious content strategy that balances returning franchises with fresh originals while expanding into theatrical releases for select productions. “We’re most excited about the third season of ‘The Family Man,’ which just finished shooting.

We expect to launch it sometime in the second half of the year,” Madhok said. “It’s been a flagship show for Prime Video, and people have been asking us for the last couple of years.

It’s taken us a little longer than originally envisaged to get this new season going.” In Season 3, Manoj Bajpayee will once again portray the character of Srikant Tiwari, a middle-class Mumbai-based salaryman who is secretly an intelligence officer for the Threat Analysis and Surveillance Cell (TASC), a wing of India’s National Investigation Agency.