Toby Byrne Joins A+E Networks’ Ad Sales
variety.comBrian Steinberg Senior TV Editor Toby Byrne, who rose over two-decades to run advertising sales for Fox Broadcasting and Fox Sports, is getting back into the TV-ad game.
Byrne has been named executive vice president of national ad sales at A+E Networks, reporting to Peter Olsen, president of ad sales at the company, which is a joint venture of Hearst and Walt Disney Co.
For the past six years, he was president of ZEFR, a technology company that helps advertisers target audiences on YouTube. He will likely play a key role as A+E Networks, owner of the A+E, History and Lifetime cable networks, among others, gears up for the industry’s annual “upfront” market, when media companies try to sell the bulk of their commercial inventory ahead of their next programming cycle.
A+E Networks will hold an a virtual event on March 6. “I’m so pleased to bring to bear all the experiences I have at both ZEFR and Fox Broadcasting to A+E Networks,” said Byrne, in a statement. “Under Peter’s leadership, A+E Networks has always enjoyed the reputation as being the best, most data and ad tech-forward–and highest-level white glove client service–in the entire media landscape.
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