TikTok and Universal Music Unveil ‘Expanded Global Alliance’
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variety.comJem Aswad Senior Music EditorJust days after Triller and Universal Music Group essentially declared war on each other, UMG has unveiled a global agreement with TikTok “that delivers equitable compensation for recording artists and songwriters and significantly expands and enhances the companies’ existing relationship, promoting the development of new innovative experiences,” the announcement reads.Via the agreement, which covers recorded music from artists at UMG’s labels and songwriters with Universal Music Publishing Group, “TikTok users will be more empowered than ever to express themselves through music, soundtrack their video creations with songs about which they are passionate and build communities around artists and music-centered.
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