Alison Hammond has candidly shared on live radio why she declined the offer to star in Celebrity Big Brother 2025. The bubbly This Morning host first made her TV debut back in 2002 on the reality show, which was then broadcasted on Channel 4.
She participated in a season that saw presenter, model and DJ Kate Lawler emerge as the winner. Alison's stint in the Big Brother House lasted a mere 15 days out of the total 64-day run.
Shortly after her appearance on the hit show, Alison bagged her role on This Morning, a position she still holds today. Renowned for her infectious energy, engaging celebrity interviews and comedic charm, Alison has also been hosting Channel 4's The Great British Bake Off since 2023, and took over the reins of ITV's For the Love of Dogs from the late Paul O'Grady last year, reports the Manchester Evening News.
As fans eagerly speculate about the line-up for the upcoming season of Celebrity Big Brother, set to return to ITV on Monday, April 7, Alison's name has been thrown into the mix.
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