This Morning sparks backlash as guests test viagra and have sex off-air

ok.co.uk:

This Morning's latest segment has left viewers gobsmacked and quite unimpressed, with Ben Shephard and Cat Deeley announcing a couple would be testing female viagra live on the show.They introduced the segment as Cat mentioned: "It's estimated that seven in 10 women have experienced low libido, and some over-the-counter supplements dubbed 'the female Viagra' claim to boost a woman's sex drive in just half an hour." The hosts shared plans to chat with two women who've sampled these libido-boosting gummies beforehand but stirred controversy by having one couple test the remedy during the broadcast.This pair, together for 16 years, was set to pop the supplement at the start of the programme, then slip away to a hotel, and finally spill the beans towards the end of the programme on whether it had any effect.

Despite ITV's bold move, some watchers slammed the decision, questioning why the experiment couldn't have been done before going live, reports the Manchester Evening News.

One viewer expressed disbelief, commenting: "Could they not have got the couple to try the viagra before they appeared on the show?" Others queried the appropriateness of such a feature for morning telly, one comment read: "Why would you want to do this on live TV?" While another fumed: "This is an abysmal segment for 10 in the morning #ThisMorning." Another viewer was so appalled they resorted to lodging a complaint, tweeting: "I have just complained, who is their target audience, appalling." One fan expressed their disappointment, saying: "Jeez..you've actually stooped to a lowest low.. #ThisMorning." Someone else chimed in with: "Apparently it takes me 20 Minutes to 'warm up', please This Morning..be a bit more classy!" When asked if they were.