Gone are the days where we used to pick up a glossy new hair magazine each time we wanted to get inspiration for a new cut or colour.
Now, we all just type a style or shade into Google and hit search. But have you ever wondered exactly what women across the world are searching for?
If the thought has piqued your interest then you’re in luck, because using a list of over 170 different hairstyles and cuts, hairdressing insurance provider Protectivity has analysed search data for countries around the world, and the number one search result may surprise you.
It’s a bob. Yes, just a simple chop above the chin. Or is it that simple? Protectivity analysed the searches for just this month, while many European countries are in the midst of lockdowns.
Read more on ok.co.uk