This ‘game-changing’ concealer is custom-made using AI to match your exact skin tone

ok.co.uk:

Have you ever splurged and ordered a concealer or a foundation online only to find it's the wrong shade for your skin tone when it arrives?

It happens to the best of us, but future-thinking brand Dcypher is putting a stop to hit-or-miss make-up matching with its brand new concealer.The Custom Concealer, £32 here, launched this week to plenty of industry excitement thanks to the clever AI tech that went into its creation.

When you order a tube of this concealer, it gets custom-produced to replicate your exact skin tone using that AI tech, so you know that what arrives in the post won't be disappointing.

So far, the brand has created over 15,000 unique shades for its customers, so the results really are tailor-made for you. If you're wondering how this artificial technology works, quick skin scans – done when you're ordering online via the brand's website –capture the depth, intensity and undertone of your skin, and then formulate the ideal pigment and ingredient profile tailored to your specific needs.The whole process takes just seconds, and you can save your colour profile to easily order again in the future.