As First Black Friday Game Nears Kickoff, Prime Video And NFL Eye New Postprandial Pigskin Tradition
deadline.comPrime Video executives aren’t prepared to guarantee a ratings bonanza with the first NFL game on Black Friday. They mainly hope it succeeds in seeding a new annual pop culture event on the day after Thanksgiving. “We’ll see how it goes, but our expectation and the NFL’s expectation is that this becomes an annual tradition,” said Jay Marine, VP of Prime Video and Global Head of Sports, during a media conference call.
The on-field matchup between the New York Jets and Miami Dolphins looked much better on paper when it was scheduled last spring.
Since new star quarterback Aaron Rodgers suffered an injury on the season’s opening night in September, the Jets have hit turbulence and the Dolphins come in as the heavy favorite.
Regardless of how competitive Friday’s game winds up, however, Amazon comes in with considerable ratings mojo in the second year of Prime Video’s exclusive carriage of Thursday Night Football.
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