This $68 Bra Has a Cult Following, And It's on Crazy Sale for Black Friday

glamour.com:

comfortable. (There are other factors that work in its favor too: It’s available in a bunch of different colors and in sizes 30A through 36G.) It's also currently 50% off during .

I was getting a bra fitting at , the famed lingerie store on Manhattan’s Upper West Side, several years ago when I first tried the .

I walked out with one in a blue-purple shade (a color I normally wouldn’t have picked out), in a 34D (a size I had never worn before).

It didn’t take long for it to dethrone all the beige T-shirt bras I had been hoarding since college as my Absolute Favorite Bra.