this year’s Super Bowl halftime show. Pivoting from the usual 13-minute halftime spectacular, The Weeknd, 30, will drag his Feb.
7 performance on for a whopping 24 minutes, according to Billboard. This comes after Pepsi, which sponsors the halftime show, announced that it was joining other advertisers in scaling back their Super Bowl 2021 commercials.
The soda company said it would instead focus on its halftime show featuring the Grammy-winning, TikTok dance-inspiring “Blinding Lights” performer.
The Weeknd, whose real name is Abel Tesfaye, has been staging an elaborate lead-up to his performance at Florida’s Tampa Bay’s Raymond James Stadium, appearing in public with an increasingly beat-up face.
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