NBC is taking a victory lap. The network has once again won the broadcast premiere week. This marks the fifth straight year that it has beat out ABC, CBS and Fox in the opening week of the broadcast season and its twelfth straight win in the 18-49 demo.
It won the week commencing September 25 with 6.8M average viewers, its highest total viewers for a premiere week since 2019.
This is in contrast with ABC’s 4.6M, CBS’ 2.9M and Fox’s 2.5M across the week. NBC was up 13% in total viewers, compared to ABC up 1%, CBS down 25% and Fox down 36%.
Now bear in mind, NBC had the launch of The Irrational, one of the few new scripted series, while the other networks have lost their big scripted shows.
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