The Trump Tariffs and the Impact on Brands Like Lululemon, Explained

glamour.com:

Trump tariffs on Canada, Mexico, and China are wreaking havoc and confusion on the retail industry. We know it’ll likely affect prices on everything from to —but it’s hard not to wonder: Will it also affect the everyday brands and stores we regularly ?It’s true that brands like , , Shein, and SSSense hail from countries that are being targeted by the Trump tariffs that he announced earlier this month.

But does that mean we’ll be paying 25% more for leggings? Do we need to panic-buy and Super Puffs? Is this the end of the shopping haul as we know it?Not exactly.

Like many other parts of the Trump administration’s policies and the GOP agenda as a whole, a lot of these executive orders imposing tariffs are light on specifics that clarify how they’ll work in practice.Glamour spoke with some retail experts to get the details on what could be ahead, and what you should do to prepare for potentially higher consumer costs.A tariff is essentially a fancy word for a tax.On February 1, the president that he would be imposing a 25% tariff (tax) on goods coming into the US from Canada and Mexico, and a 10% tariff on goods coming into the country from China.This, he said, was because he has a goal of “halting illegal immigration and stopping poisonous fentanyl and other drugs from flowing into our country.” He added that “access to the American market is a privilege.”Two days later, on February 3, the administration announced that the announced tariffs on Mexico and China would be paused for one month after both countries agreed to increase border controls, according to , and negotiations were set to continue.