‘The Tonight Show’ Ties ‘The Late Show’ & ‘Jimmy Kimmel Live!’ In 18-49 Demo As NBC Puts Focus On Younger Viewers
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deadline.comLong gone are the days of a bitter ratings battle between Jay Leno and David Letterman and even the days of a tight race between Stephen Colbert and Jimmy Fallon seem a slightly distant memory.However, The Tonight Show Starring Jimmy Fallon has had its best run for younger viewers – those aged 18 to 49 – in a year.
The NBC series has been number one or tied with the CBS and ABC show for number one in the demo for the past four weeks – the first time it has reached this point since March 2020.For the week starting March 15, The Tonight Show and The Late Show with Stephen Colbert were tied with a 0.23 in the demo and Jimmy Kimmel Live!
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