The Streaming Climate Changed From Blue Skies To Storm Clouds In 2022 — So What’s The 2023 Forecast?
deadline.comIn just a few months’ time, streaming has gone from fountain of youth — a virtual Schwab’s Drug Store where 100-year-old media companies felt like they would be discovered again — to a cash-guzzling headache for both digital natives and newbies alike.
Even during the pandemic, streaming remained an all-consuming colossus and something of a fever dream. Over a six-month span from late 2019 through 2020, many billions were spent.
Apple got into the game after years dithering dating back to the Steve Jobs era. Disney, WarnerMedia and NBCUniversal also entered the frenzy to catch up with Netflix after spending years contentedly cashing its checks.
Discovery+ and the revamped Paramount+ followed a short time later. This grand pivot would be costly, media giants warned investors, but soon they would have direct relationships to consumers.
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