The ‘Slob’ Is the Spring-Ready Hairstyle Loved by Cool Girls

glamour.com:

, black cabs, Selfridges, and now, s new salon, which opened this week on Boundary Street in Shoreditch. Known for his work with A-listers, from and to (whose much-imitated bob is his handiwork), Northwood’s second salon in the city (the other is on Wells Street) will make his signature effortless “undone” effect easily available to east Londoners. “It’s the next generation of George Northwood,” he tells over the phone. “We asked ourselves what women want from a hair salon and actually, it was simply a nice space with nice textures, finishes, and a minimalistic design.

We’ve sourced a mix of 20th-century furniture and vintage pieces from [gallery and design store] 8 Holland Street, so it’s all from dealers that value the stories of their makers.

The idea was to create the equivalent of my signature undone aesthetic in the salon interiors.” With Shoreditch House and branches of Le Labo, Aesop, and Sunspel as neighbors, the new salon is in good company.

It is also here, in this edgy corner of east London, that one of the most requested cuts of the year is being shaped on some of the city’s coolest women. “I grew up with the Vidal Sassoon school of cutting—I think that precision cuts like these are coming back, in a more undone kind of way,” he explains. “The modern ‘slob’ is a perfect example of this, and I’ve been cutting in a lot of them over the past few weeks.” This content can also be viewed on the site it from.A portmanteau of “slick” and “bob,” the “slob”—despite what its nickname might suggest—is sharp in shape but isn’t too precisely cut.