‘The Rings of Power’ Season 2 Reaches 40 Million Viewers in 11 Days, Amazon Says

variety.com:

Selome Hailu Season 2 of “The Lord of the Rings: The Rings of Power” has reached 40 million viewers globally in 11 days, according to Amazon.

It’s difficult to put the stat in full context, as Amazon has not defined how it quantifies its viewership; for example, 40 million could simply be the number of people who watched any portion of the available episodes.

However, the studio has provided similar numbers for other titles, including the first season of “Rings of Power,” which it touted as reaching 25 million viewers in just its first day of availability in 2022.

Therefore, as indicated by Luminate’s measurement of Season 2’s opening weekend, the series’ most recent outing appears to be significantly lagging behind its first.