The Lord of The Rings: The Rings of Power Season 2 is picking up steam, according to Amazon. In the 11 days since it premiered, the second installment has amassed 40M viewers with four episodes currently available, Jennifer Salke, Head of Amazon MGM Studios, revealed in an internal memo to staff on Tuesday.
It has been No. 1 on Prime Video globally, and it is now one of the streamer’s Top 5 TV seasons of all-time in terms of total viewership through 11 days, Salke says.
According to the memo, “tens of millions” have also tuned in to Season 1 since early August, likely in preparation for Season 2’s August 29 debut. “We’ve seen an impressive amount of our Rings of Power customers coming from outside of the U.S., which is a testament to the show’s resonance with global audiences and the remarkable growth of Prime Video customers worldwide,” the memo read.
As Deadline previously reported, Rings of Power has struggled to match the audience it wrangled in its first season, down around 50% in its debut weekend, according to data from Samba TV.
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