The Parfums de Marly Palatine Perfume Stopped Me in My Tracks, and I Test Fragrances for a Living

glamour.com:

that wraps skin in rose, rhubarb, and vanilla. Parfums de Marly's , the brand's latest perfume, is poised to become just as Internet famous thanks to clever chemistry and a backstory that will make you smile with every spritz.As expected, its elaborate, tasseled glass bottle with bejeweled crystal lid gives a nod to the lavishness of an 18th century French chateau.

But in the same way that Sofia Coppola's film Marie Antoinette mixes period pieces with new wave music from the '70s and '80s, Palatine takes an old-school raw perfume ingredient and gives it a modern lease of life.NordstromLet me explain.

In perfumery, violet petals have traditionally been used to lend a certain type of frilly sweetness to a scent. It earned perfumes that go heavy on violet a reputation for being dowdy, fussy, and, above all, old-fashioned.But Palatine is different.

The actual smell of violet petals isn't the result of plucking the flower to extract the fragrance. Instead, breakthrough technology was used, where the flower's scent is released under a glass dome and the molecules in the air are measured.This allowed Julien Sprecher, founder and artistic director of Parfums de Marly, to move the scent away from smelling like your grandmother's wardrobe or to be too much like a skin scent.