turned entrepreneur has been accused of exacting a reign of “psychological terror” as the leader of her fashion line Djerf Avenue, bullying employees, calling a plus-size model “fat,” and once allegedly demanding an employee clean her personal toilet.
The bombshell report in Sweden’s newspaper is slowly making its way to English-speaking social media, where fans are flooding her accounts with questions and criticism.
In response, Djerf told the paper she felt “truly sorry” and apologized for any instance where a worker felt mistreated.Here’s everything you need to know, in this edition of .Lifestyle, beauty, and fashion influencer Matilda Djerf has been accused by a group of former employees at her company Djerf Avenue of creating a toxic work environment.Matilda Djerf, 27, is a Swedish influencer with more than 4.5 million followers across TikTok and Instagram.
She’s perhaps best known for her , minimalist and chic fashion, and bouncy blonde hair, the style of which——she’s credited with .In 2019, Djerf founded her fashion line Djerf Avenue along with her boyfriend Rasmus Johansson, according to the New York Times.
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