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‘The Little Mermaid’ Dominates Memorial Day Box Office With $118 Million Debut

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variety.com

Brent Lang Executive Editor Thirty five years after the animated story of Ariel, a flame-haired siren of the sea who falls for a prince, charmed audiences, a live-action remake of “The Little Mermaid” dominated the Memorial Day weekend box office.

The Disney release is on track to debut to a massive $118 million over the four-day holiday, with $96 million of that coming over the weekend.

It ranks as the fifth highest Memorial Day opening in history. The film got a lift from many of the same moviegoers who first fell in love with Ariel when she flitted across the screen in 1988, as well as from the generations of fans who weren’t alive when the original movie opened, but who were nevertheless weaned on the classic from its various appearances on DVD, television, and later streaming.

The live action “Little Mermaid” (and “live action” is doing a lot of lifting here considering the sheer tonnage of CGI required to bring Ariel’s ocean home to life), was directed by Rob Marshall and stars Halle Bailey as the title character.

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