‘The Floor’ Host Rob Lowe on Landing Sunday’s Post-Super Bowl Slot: ‘Single Most Valuable Piece of Real Estate in the Media Business’

variety.com:

Jennifer Maas TV Business Writer Rob Lowe is having a big week on Fox. The actor closed out his five-season run as the star of “9-1-1: Lone Star” Monday with a bang of a series finale, and is ending Sunday with the start of a new season hosting competition series “The Floor.” The latter gig wouldn’t be as notable as the former if it weren’t for the fact the unscripted series, now entering its third season, is debuting in the coveted post-Super Bowl time slot.

That aspect has Lowe “off the charts honored and pumped.” “It’s unbelievable. I was trying to explain to some friends who aren’t in the business, what would that mean?

It’s like, no, no, you don’t understand — this is the single most valuable piece of real estate in the media business,” Lowe told Variety. “And what that means is just another indication of how people have embraced the show.

This show is addicting as hell, and when people sample it, they are hooked.” Created by prolific unscripted producer John de Mol (“Big Brother,” “Deal or No Deal,” “The Voice”), “The Floor” is a competition featuring 100 contestants standing on a massive, interactive LED game floor comprised of 100 squares, each representing a different trivia category.