‘The Fixies’ Franchise Heads to South Asia in Animotion-Reliance Animation Strategic Pact (EXCLUSIVE)
variety.comNaman Ramachandran Kid-targeted U.A.E. animation powerhouse Animotion Media is expanding its global footprint, linking with India’s Reliance Animation Studios to bring hit properties to the South Asian market in a major distribution play.
Reliance will introduce Animotion’s flagship franchise “The Fixies” to Indian audiences in 2025, with plans to further expand across Bhutan, Bangladesh, Sri Lanka, Pakistan, Nepal, the Maldives, and Afghanistan.
The partnership will see both the “The Fixies” animated series and “The Fixies Movie: Top Secret” brought to multiple platforms in local languages, extending the property’s reach after previous successful localizations in English, Spanish, Polish, and Arabic territories.
The Fixies are a race of tiny human-like creatures who secretly live inside of machines, appliances and devices, maintaining and repairing them. “We are thrilled to collaborate with Reliance Animation, a leader in South Asia’s animation landscape, to bring ‘The Fixies’ to millions of new fans,” said Julia Nikolaeva, general manager at Animotion Media Group.
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