The CW Taps Former Roku Exec Ashley Hovey As Chief Digital Officer
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deadline.comThe CW Network has named Ashley Hovey chief digital officer, a newly created position, starting April l7 reporting to President Dennis Miller.
Hovey will overseeing the business strategy and day-to-day operations of the network’s digital operations and OTT streaming platforms.
She joins The CW after five years at Roku, where she ran the ad-supported business for The Roku Channel, including on-demand and FAST channel content, audience engagement, and growth.
As Senior Director, TRC AVOD, Hovey built and led the Kids and Family, FAST, Music, and Espacio Latino businesses, drove overall partner strategy and monetization, and managed the multiplatform offering.
Read more on deadline.com
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