The CW Starts Search For Unscripted Chief
deadline.comEXCLUSIVE: Before Nexstar appointed former Pop TV boss Brad Schwartz as President of Entertainment at The CW earlier this month, there was much talk that the network would bulk up its unscripted slate.
The new owners have not shied away from their desire to find cheaper sources of programming and there was a suggestion that new CW president Dennis Miller was also looking for an unscripted exec to lead such a charge.
This search, Deadline understands, has now begun in earnest. We hear that Miller has begun drawing up a shortlist of candidates that he would like to hire following the appointment of Schwartz, who is best known for bringing Emmy-winning comedy series Schitt’s Creek to the U.S.
It’s very early days but it signals the importance of alternative programming to the network, which has dabbled in the genre successfully over the years, but never put it front and center of its schedule.
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