The Co-op reveals new membership prices which could save shoppers £500 a year

manchestereveningnews.co.uk:

The prices of hundreds of everyday essentials have been lowered by The Co-op in what is believed to be the biggest-ever investment by a convenience retailer.

The Manchester-headquartered group is offering new prices across all of its 2,400 stores including six Co-op free range eggs being sold for £1.40, Co-op sliced loaf for 76p, and Co-op British Milk one pint for 85p.

The Co-op said the £70m investment will lead to its members having the chance to save up to 11% and includes more than 600 retail prices being lowered across its stores for all shoppers. Try MEN Premium for FREE by clicking here for no ads, fun puzzles and brilliant new features. Matt Hood, managing director for Co-op Food, said: "Households budgets are tighter than ever, and we’re committed to lowering our prices on the key lines that we know will make a real tangible difference to the millions of Co-op members and customers who shop with us every day as a convenience retailer. "I’m clear there should be no compromise on quality and value by shopping in convenience.

This is not a loyalty programme but rather the Co-op difference in action, whereby the people who own our business, our members, benefit every time they shop." The Co-op said its new member-only prices are on its most shopped lines – launching with nearly 200 fixed lines – and will run alongside the retailer’s exclusive member-only offers.