The Carl's Jr. Burger Girl Is So Back, For Better or Worse

glamour.com:

recently unveiled it's newest commercial featuring bikini-clad influencer touting the restaurant's new “hangover burger,” featuring egg, double bacon, charbroiled beef, hash browns, cheese, and sauce just the way Alix Earle likes it.

And, if you sign up for he chain's My Rewards loyalty program, your burger is on the house the day after the big game.The casting of this super bowl ad could not have made more sense.

TikTok star and “Hot Mess” podcast host Alix Earle has made quite a name for herself as a proud party girl, recently documenting a that involved hooking up all her friends to IVs so they could continue raging after hour 15.And let's not forget Earle also happens to be dating Miami Dolphins wide receiver Braxton Berrios, making her a full-on .

So yeah, the commercial makes sense for those reasons, but also because of the and political pressure to appeal to white men supposedly left behind by the “woke” left.Despite only servicing 16 states across middle and west coast America, Carl's Jr.