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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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The Best, Worst and Weirdest Moments of Upfronts Week 2022

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variety.com

Fox Corp, Telemundo, TelevisaUnivision, Disney, YouTube, Warner Bros. Discovery, Paramount and the CW. It was evident that NBC, ABC, Fox and CBS are no longer the only stars of the show here, and the Big Four took their place among the streamers and cable channels touted by parent companies throughout the week.

Now that it’s all been said, spun and quipped, Variety‘s team TV reporters and editors have taken a step back to assess the highs, lows and trends of upfronts week.WHAT NEW SHOWS? Back when they were the broadcast upfronts, the presentations often lasted as long as three hours, as networks sometimes rolled out long looks at each pilot.

When a network was feeling really bullish, like the year ABC premiered “Modern Family,” it screened the entire show for the crowd of media buyers.

And then there was the detailed analysis each network would give on its schedule, and why this year’s lineup was bolstered by, of course, their “best pilot season ever.” Cut to 2022 and the return of the upfronts — but not the return of the pilot cutdowns.Throughout the week there were very few actual trailers or promos of new shows, as the congloms opted for more of a holistic pitch about their entire corporate offerings.

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