Thailand’s Film Industry Reforms, Soft Power Outreach Detailed at Taiwan Creative Content Fest

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Patrick Frater Asia Bureau Chief Executives at The Taiwan Creative Content Fest were told Tuesday that Thailand will soon increase its location production rebate system to 30% of applicable spending, up from the current 20%.

They were also told that $6.7 million of new funding is being made available for the year to next October. Both commitments were made by “Adam” Chalermchatri Yukol as part of a wide-ranging and detailed presentation on Thailand’s long-awaited soft power initiatives.

Yukol is president of the film and series subcommittee of Thailand’s National Soft Power Committee (THACCA). THACCA covers 11 creative sectors from fashion to Muay Thai boxing and film.

It is intended to bring about economic transformation of the cultural industries by uniting the efforts of different ministries and delivering joined-up policies.

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