‘Ted Lasso’ Fictional Dating App Bantr Comes to Life on Bumble
variety.comTodd Spangler NY Digital Editor Life imitates art in a new promotional deal between “Ted Lasso” and dating app Bumble. Bumble, the women-focused dating and social networking app, announced a pact with Apple TV+’s hit comedy to let members experience Bantr, the fictitious dating app featured on “Ted Lasso.” Launching this Thursday (Oct.
13) at 7 p.m. local time, a weekly “Bantr Live” experience will be available free in Bumble’s Date Mode, letting two users connect via chat without seeing the other person’s photos — similar to the Bantr app in “Ted Lasso.” In “Ted Lasso,” Bantr requires users to chat without seeing any pictures of the other person to connect over the written word.
That drives a key plot point in Season 2, when Rebecca Welton (owner of the AFC Richmond soccer club) makes a mysterious love connection on Bantr.
On Bumble, the “Ted Lasso”-branded experience within the Bumble app will mimic the Bantr format by “putting personality first and connecting people in a fun, pressure-free way,” according to Bumble.
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