Technical Knockout? Merged UFC-WWE To Be Called TKO Group Holdings
deadline.comThe new, publicly traded company to be created by the planned merger of UFC and WWE will be called TKO Group Holdings, a reference to “technical knockout” in fighting sports.
Wrestling also has a “total knock out” move. Sources close to Endeavor confirmed the name. It’s not a huge surprise, the previously announced ticker symbol is TKO.
The company will trade on the New York Stock Exchange. Endeavor and WWE announced the deal in early April. It calls for Ari Emanuel, chief executive of UFC parent Endeavor, to be CEO of the merged entity and for Vince McMahon, WWE’s controlling shareholder and longtime chief, to serve as executive chairman.
WWE CEO Nick Khan and UFC chief Dana White will serve as presidents of, respectively, WWE and UFC. The WWE professional wrestling circuit has proven one of the most reliable ratings draws in an era of fragmentation, and is now going to be under the same roof as mixed martial arts outfit UFC, a potent draw among young male fans.
Read more on deadline.com
