TeamTO Widens IP Portfolio With ‘Jade Armor,’ ‘Ninn,’ ‘Elisabeth, Princess of Versailles,’ and Dedicated YouTube Channels
variety.comMartin Dale Contributor Paris-based TeamTO – one of Europe’s leading kids’ entertainment companies – is investing in new IP projects to broaden its global reach, while pioneering green production techniques that have set the standard for the French animation sector.
The company, with a capacity of up to 700 staff, has developed a high-end production pipeline, primarily catering to kids animation series, such as the Emmy-nominated “Angelo Rules,” “Jade Armor” and “Behind the Beats,” as well as servicing third-party series, ranging from Hasbro’s “Kiya & the Kimoja Heroes” to Netflix hit “The Creature Cases,” recently nominated for an Annie award and a Kidscreen award.
In a fast-changing market, impacted by strikes, narrowing ad revenues and cut-backs at streamers and broadcasters, TeamTO’s strategy is based on investing in high-quality IP projects and pursuing strategies to build their international brand recognition. “When social media and channels like YouTube began there was big competition with linear TV,” says TeamTO co-founder Corinne Kouper. “But these days, they’re just complementary windows.
You can have shows on YouTube in territories that are not sold to linear broadcasters. That can help you build a loyal fan base.” TeamTO is currently in production on season two of martial arts action comedy “Jade Armor,” about a teenager, Lan Jun, who gains extraordinary powers after putting on a mysterious jade bracelet.
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