Tastemade Partners With Ole Interactive To Launch Latin American Content Venture

deadline.com:

EXCLUSIVE: Tastemade is partnering with Ole Interactive to launch a new joint venture called Tastemade Latin America, aimed at boosting the region’s expanding streaming television market.

The venture will combine Tastemade’s expertise in free ad-supported streaming television with Ole Interactive’s operational, distribution, and monetization capabilities in the Latin American market.

In addition to enhancing existing content, Tastemade and Ole are launching new channels specifically focused on travel, home and design for Latin American audiences. “The television landscape is rapidly changing around the globe, and Latin America’s adoption of streaming is especially vibrant.

Ole’s deep roots in LatAm and strong distribution network offer a unique opportunity for Tastemade to expand its reach and grow its presence in the region,” Steven Kydd, Tastemade’s Co-Founder, President & Head of Business Development said in a statement. “Together, we’re excited to bring Tastemade’s engaging lifestyle programming to viewers across all platforms – both traditional linear and connected TV (CTV).” Through the partnership, Ole will also provide access to production studios in Mexico City, Bogota, and Buenos Aires — in addition to Tastemade’s current presence in São Paulo. “Ole has a long history of building valuable media partnerships in Latin America by combining our partner’s strengths with our own; we’re excited about how this partnership with Tastemade can serve as a platform for Ole Interactive to launch and monetize FAST offerings in the region,” Francisco Cusco, Ole Interactive’s President said in a statement. “Tastemade is primed for growth in the region by serving two of the fastest growing digital advertising categories: