Tandem Sports + Entertainment Rebrands as Gersh Sports

variety.com:

Katcy Stephan Tandem Sports + Entertainment is rebranding as Gersh Sports. The U.S. basketball practice becomes the first division to operate under the Gersh Sports brand, reflecting the agency’s vision for a more integrated approach to global athlete representation as it builds a unified, cross-disciplinary sports operation that works in close collaboration with its entertainment business.

The consolidation of business units under the Gersh Sports banner is a step in Gersh’s acquisition of You First, which it announced in December last year.

The acquisition doubled the size of the agency to over 600 employees, expanded its presence to 15 countries and positioned it as a player in worldwide sports representation.

Integrating Tandem’s resources, network and expertise into the wider Gersh organization will create greater opportunities for all clients across the sports and entertainment landscape, while ensuring the agency continues to deliver individualized service at the highest levels.