Taiwan saw significant premium VOD subscriber and engagement growth in the third quarter of 2023, adding 315,000 net new SVOD subs to reach a total of 5.8 million subscriptions, according to a report by Media Partners Asia.
The report found that premium VOD engagement and subscriptions in Taiwan were up 6% quarter-on-quarter in Q3 2023, with the premium VOD category capturing 20% of total time spent on online video.
In the SVOD space, Netflix with a 21% market share and Disney+ with a 17% market share, were clear leaders in an otherwise fragmented landscape where over a dozen other local platforms compete with under 10% subscriber market share.
Local players include MyVideo and FriDay each with 9% market share, Hami Video with 7% and iQiyi Taiwan, the local arm of the mainland Chinese streamer, with 6%.
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