variety.com
13.07.2021 / 23:21
76%
784
After Disney Reveals ‘Black Widow’ Streaming Revenues, Other Studios Feel the Pressure
Netflix, HBO Max or Amazon release vague pronouncements about how well “Bird Box,” “Wonder Woman 1984” or “Borat 2” did on their respective subscription-based streaming service without providing much in the way of empirical evidence.Over the weekend, Disney shook things up, revealing that not only did “Black Widow” set a pandemic-era box office record with its $80 million domestic debut, but it also padded those numbers with an additional $60 million in rental revenue on Disney Plus. That rare moment of transparency is intensifying pressure on other media companies to share more data about how their films perform with audiences.