Super Bowl Will Feature Antisemitism Commercial From Robert Kraft-Backed Advocacy Group

variety.com:

Brian Steinberg Senior TV Editor The Super Bowl ad roster is usually filled with commercials for beer, candy and snacks. There will also be at least one focused on something more serious.

The Foundation to Combat Antisemitism, an advocacy group backed by New England Patriots owner Robert Kraft, will run a 30-second spot during CBS’ February 11 broadcast of Super Bowl LVIII, ensuring that a serious note will sound amid many silly ones.

Kraft’s group launched its efforts in 2023, committing at least $200 million to fight hatred against Jews in the U.S. The group says 3,291 antisemitic incidents were reported in the U.S.

in the last three months alone, marking an increase of almost 400%. The commercial will call upon viewers of all backgrounds to stand up against prejudice and hate against Jews. “With the horrific rise in Jewish hate and all hate across our nation, we must stand up and take urgentaction now,” said Kraft, in a statement. “For the first time, FCAS will air an emotive ad during the Super Bowl, football’s ultimate championship game which brings people of all backgrounds together, to showcase examples of how people can stand up to Jewish hate and inspire more people to join the fight against all hate.” Others have tried to use commercials to create somber moments at the Super Bowl.