Super Bowl Flashback: Michael Jackson Turned the Halftime Show Into an Extravaganza in 1993
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hollywoodreporter.comThe modern communal pop extravaganza known as the Super Bowl halftime show can trace its roots to Jan. 31, 1993, when Michael Jackson took the stage at the Rose Bowl for Super Bowl XXVII, where the Dallas Cowboys would trample the Buffalo Bills, 52-17.
Before that, the halftime show was mostly an afterthought, occupied by college marching bands, Up With People and fading acts like Mickey Rooney (XXI) and Chubby Checker (XXII).
In 1992, Fox lured 22 percent of the audience from NBC by counterprogramming a special episode of In Living Color during halftime, and the NFL realized it had to up its game.
It turned to Radio City Productions to mount something spectacular, which in turn offered the slot to Jackson. He asked for $1 million, a.
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